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<!DOCTYPE html> <html> <head> <script src="http://cdn.static.w3big.com/libs/jquery/1.10.2/jquery.min.js"> </script> <script> $(document).ready(function(){ $("p").on("myOwnEvent", function(event, showName){ $(this).text(showName + "! What a beautiful name!").show(); }); $("button").click(function(){ $("p").trigger("myOwnEvent",["Anja"]); }); }); </script> </head> <body> <button>Trigger custom event</button> <p>Click the button to attach a customized event on this p element.</p> </body> </html>